Evaluate Your Current Business Model
Evaluate your current business model in the context of the following questions:
- What can your business do significantly better than others in the industry?
- Is there a way to leverage that to create an uncontested market space that your business can dominate?
- What do others in your industry do better than you?
- Does this analysis reveal any gaps or suggest any actions for you to take?
Does Your Work Create Value?
Success and wealth come from doing work that is mutually beneficial to you, your client, and your client’s customers. Does your work create value? Or is it destructive?
If you engage only in positive, career-building work, you’ll be successful. That means not wasting your time on destructive activities like selling products that you know are frauds.
Looking for marketing ideas? Start a swipe file.
One of the best ways to get ideas for new direct mail, ads, or online advertising is to keep a file of samples you like. For me, it’s as simple as a box in my office where I toss mailings I receive. I also clip print ads and put them in a file folder. I clip and bookmark great web content with Evernote Web Clipper. This way when a project comes up or you are looking for inspiration for your advertising, for your marketing or for your content creation, you can just dive into these samples for copy ideas and formats.
Take 100% Responsibility For Your Life
Stated succinctly, every outcome we experience in life is a direct result of how we respond to an individual event that occurs.
Sometimes that event is an unexpected opportunity that shows up. Other times, it’s a crisis we didn’t see coming. But in any case, it’s just the way things are—the existential reality of our life.
So how can we create the best possible outcome in relation to an event we have no control over? By taking responsibility and changing the way we respond to that event.
Successful people know that how they respond can mean the difference between advancement and riches — or regret about what could have been. In fact, one of the greatest differences between successful people and those who would merely like to be, is how they respond to the opportunities in their life.
What Are You An Expert At?
This is great advice by Michael Hyatt on how to find what you are an expert at:
I think that for most people they have to recognize that they’re an expert. You’re an expert in something. The tricky part about this is that our expertise is often invisible to us; we take it for granted. We just know stuff and assume everybody else knows that stuff. Or we know how to do something and assume everyone else knows how to do that same thing, but they don’t. We all have an expertise, a giftedness, a unique way of looking at things, that we have to tap into if we’re going to create a product. So that’s where I would start. I would start by asking, “What’s my unique expertise? What is it that I know that other people might be willing to pay for or be willing to engage me in to learn how to do?”
Small Business Tip 2 of 2014 : Test, Test and Test Some More
The selling approach that you are currently using to sell your product or service could be underperforming, and delivering only a fraction of what an alternative approach or strategy could yield. I have seen people test different variables in their advertising, web sites, sales letters, live sales presentations, guarantees, USP’s and pricing points.
Increases or 500, 1000, sometimes even 2000 percent have resulted just by changing from one approach to another. In other words , you might be producing just one-fifth of the results, sales, income or profits you could be getting with the same or even less effort and cost. Until you start testing different responses and performance levels , you will be leaving massive potential on the table.