Small business
Want to Improve Your Customer Service ? Ask Your Customers What To Do
Most small business owners (and some large ones too) sadly operate under the false notion that their customers will usually say something to them when they are unhappy – unfortunately this is a incorrect assumption.
The thing is: Most customers won’t say anything if they are unhappy, they just stop buying.
The time to start asking your customers what you can do to improve your customer service, was yesterday, last week and last year. The time to start asking your customers what you can do to improve your customer service is definitely not the day your customer becomes angry, nor is it the day that you realize that you haven’t seen the customer in a while, because he has gone somewhere else.
The time to ask your customers what you can do to improve your customer service is when they are currently with you. [Read more…] about Want to Improve Your Customer Service ? Ask Your Customers What To Do
To Succeed Leaders Need To Learn To Accept Responsibility
As a leader, as a manager , you are always responsible. This principle is incredibly important for good management. In a previous job, i worked with someone who was always blaming somebody else for his business unit problems. If a store did not look very good, he would blame his store manager. Then he would complain about his area manager for not being tough enough on the manager. Then he would blame HR for not providing good enough managers. [Read more…] about To Succeed Leaders Need To Learn To Accept Responsibility
How To Negotiate Like A Pro
I often hear small business people complain that they are unable to compete with larger competitors , because they are just too small to get the right prices from their suppliers. If only they were just a little bit bigger, or could just buy a little bit more from the supplier , then they too would be able to get better deals, and would be able to compete against their bigger competitors.
Sure , in some cases, economies of scale do play a important role in getting you the best deal from your suppliers, and major retailers like Walmart and IKEA have made it the basis of their buying strategy. But for the rest of us, i am here to tell you that the biggest businesses dont always get the best deals. [Read more…] about How To Negotiate Like A Pro
The most important questions to ask before starting a marketing campaign
This is probably the most important question that small business owners (and even marketers in large organisations) should ask at the beginning of a marketing campaign, and yet is seldom asked: “How much business do i really need ?”
There are basically two reasons for asking this question. The first is to give you a daily target to aim for. If you do not know how much business you want , you will never be satisfied. The other reason is to try to eliminate the risk of getting too much business – Sound’s strange ?
Yet in today’s groupon and daily deals obsessed world, it is something that every business owner and marketer needs to consider. [Read more…] about The most important questions to ask before starting a marketing campaign
Your Small Business Can Succeed Against The Giants
In my experience your small business can succeed against the giants ,even if it is a new company (with a new brand) provided that your company has the ability to come up with ideas and put them into action very very quickly.
To achieve these two things : Coming up with ideas and putting them into action very quickly, requires entrepreneurial spirit. This quality however, needs to be present within every member of the team, not just the entrepreneurial leader/founder.
It has to feature across the company in every way.
To begin – you as the leader needs to create an environment where entrepreneurship can flourish.
[Read more…] about Your Small Business Can Succeed Against The Giants