This is probably the most important question that small business owners (and even marketers in large organisations) should ask at the beginning of a marketing campaign, and yet is seldom asked: “How much business do i really need ?”
There are basically two reasons for asking this question. The first is to give you a daily target to aim for. If you do not know how much business you want , you will never be satisfied. The other reason is to try to eliminate the risk of getting too much business – Sound’s strange ?
Yet in today’s groupon and daily deals obsessed world, it is something that every business owner and marketer needs to consider. [Read more…] about The most important questions to ask before starting a marketing campaign