I am often asked by small business owners, whether they should start using social media marketing as a way to supplement their traditional marketing initiatives. These small business owners tend to believe (based on advice from their friends, accountants, marketers etc.) that Social Media Marketing could not possibly help their business to grow.
Social Media Marketing is just an extension of this.
Except that instead of only two people talking about your business or product or service, you can now have hundreds and even thousands of people, talking about you and your business. In your small business niche , you are considered by your customers to be the authority, the go-to person when customers need your particular product or service. Social Media Marketing through the use of content creation, on a blog, or Facebook page or Linkedin profile , allows you to build on that credibility and authority and then helps you to multiply your credibility and authority as an expert in your small business niche.
As a small business owner, you are constantly having to watch your expenses, and for you traditional advertising methods, may even exceed the budget that you have available. In this case Social Media Marketing allows you to market your business for the fraction of the cost of traditional advertising.
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