The 7 Principles of Social Design – How to Make Content Shareable

Social@Ogilvy

By now, hopefully, we can all agree that we have collectively debunked the myth of manufactured “virality.” Most brands understand they cannot create the magical piece of content that actually helps their business and sparks an avalanche of sharing like Harlem Shake, Justin Bieber, and the latest contraption choreography from OK-Go.

If you want to create the most shareable content that remains relevant to your brand–kittens, dance routines, and kicking someone in the junk isn’t really for every business–then there are some clear principles to follow. These are born from behavioral economics, persuasion science, and plain old trial and error.

The 7 Principles of Social Design – How to Make Content Shareable

Why Our Content SUCKS

64 Google+ Content Strategies [Infographic]

Google+ isn’t just any social network. It’s the very backbone (and future) of Google itself. For those of you who are writers, it will become increasingly more important that you engage on Google+ or you run the risk of  becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. The awesome guys at Copyblogger have put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+.

64 Google+ Content Strategies [Infographic]

Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.

For any thoughts, comments or questions send Yaseen Dadabhay an email at [email protected]

Why social media was made for small business

I am often asked by small business owners, whether they should start using social media marketing as a way to supplement their traditional marketing initiatives. These small business owners tend to believe (based on advice from their friends, accountants, marketers etc.) that Social Media Marketing could not possibly help their business to grow.

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Yaseen Dadabhay discusses why Social Media was made for small business