Tag lines – If you have recently spent any time either blogging or on social media sites like twitter or google plus, you most probably have come across / read other peoples tag lines.
A tag line is basically a few simple words that make a statement about you or your business or both (when you are your business). All businesses and personal brands can use a tag line and the best advice that i have ever received and one that’s worth repeating here is : In choosing your tag line, choose one that can answer the customer or blog reader’s question: Why should i use your business, read your blog, follow you online.
Oh and keep it short and sharp.
And don’t get overly emotionally attached to your tag line.
Your tag line can and should be altered as your business or your brand or your market changes. Like choosing a name for your business or your blog, trying to define a simple tag line is not an easy task, but the two should go hand in hand.
If you have a tag line, now is the time to review and assess whether it still works. if you haven’t got one, get one. Run a competition among your staff or customers for ideas or ask your family and friends or online network for advice for your personal brand
If you want inspiration to help you determine your tag line , read Words that sell– Its one of my favourite books about copy-writing and is used extensively by advertising agencies, writers and marketing companies who are looking for words on a daily basis.