Reading this article’s title, you might be saying to yourself right now: “I’m not a salesperson,” “I hate selling,” or “Why do I need to learn about what makes a salesperson great?” But let’s take a look at what it really means to be a salesperson for your own small business or independent practice.
You are selling an idea, a vision, or the ability to solve a problem. Your prospect is looking for the solution. They have many choices and they may be confused. They’re looking for the right product or service that is going to get the job done for the right price. And you are that product, the solution, the answer.
Now, who’s going to be selling the product? It won’t be your brother, sister, mother, or father, or any brochure you send them… It’s all about you!
Although you may not be a salesperson by trade or training, you already possess many, if not all, of the basic characteristics of a great salesperson. You just need to know what they are and how you can use them to win new clients. [Read more…] about Eight Characteristics of a Great Salesperson