The recent decision by GM to leave facebook has caused quite a stir amongst the webs social media denizens. My marketing hero and fellow Canadian Mitch Joel has written a brilliant post analysing GM’s decision to stop spending money on facebook ads. Mitch does a way better job than I ever could discussing the reasons behind GM’s decision… so what I want to focus on here – is on the lessons that small businesses looking to use Facebook or other social media platforms to grow their businesses need to think about. [Read more…] about What small businesses can learn from GM leaving facebook
In a recent blog post, Lilach Bullock (one of my favourite Social Media marketers) , wrote a very informative article about how using popups on your blogs can drive new subscribers.Lilach’s post got me interested in using popups on one of own blogs. [Read more…] about Are Popups interruption marketing
Ryan Peters over at Do Gaming wrote a great post in which he touches on how the effects of the long tail (amongst others) could make 2012 the year of the gamer. As a counter Brian Green over at Psycho Child’s Blog writes a great post (its from 2008 – but still spot on) about why the long tail is not the end all and be all for Indie Gamers.
I want to touch on one of the points that Brian mentions – Indie Game Developers still dont know how run their studios/companies as a business. [Read more…] about The Long Tail and Indie Game Marketing
In the pre-web days, becoming an expert meant spending years and years studying for a PHD , or writing a New York Times best selling book or producing ground breaking research that changed the way people live. While you can still become an expert today, by doing any of those things, the Internet has allowed ordinary people like you and me to elevate ourselves to a position of importance. [Read more…] about How to let the world know about your expertise
I am often asked by small business owners, whether they should start using social media marketing as a way to supplement their traditional marketing initiatives. These small business owners tend to believe (based on advice from their friends, accountants, marketers etc.) that Social Media Marketing could not possibly help their business to grow. [Read more…] about Why social media was made for small business
HR leaders and business partners need to ensure that they dont overdo it with metrics. Generally , it only takes a relatively small number of key metrics to tell the overall “health” story of your business, so as HR leaders we need to ensure that we are resisting the dark-side tempatation to generate and present complex, overwhelming collections of data that takes your management partners eyes off the key issues. [Read more…] about What HR can learn from CEO’s about metrics