Playing Fez and Trials Evolution got me thinking – Considering the amount of nostalgia that these and other indie games create in us as gamers, i am pretty surprised that Indie Game Developers don’t milk the power of nostalgia even more when marketing their products.
Indie Game Developers need to use the memory connections that their games create, as a weapon in their customer loyalty arsenal. Research has shown that memories for your brand and game wont fade or disappear when your game constantly reminds players of favourable past experiences. The thing is , people (and especially gamers) are inherently nostalgic creatures, and we love to relive enjoyable past experiences whenever we have a chance. [Read more…] about Indie Games Marketing and the Power of Nostalgia