In the real world a retailer understands that making customers wait, leads to lost opportunities – Seth Godin
If you have been on the internet for a while or are geeky (both apply to me!) , then you probably know how search engines work (and should rather be out enjoying the sun than reading this post). And yet , many of the small business owners who are looking to take their businesses online , don’t have a real understanding of how the various search engines actually work. [Read more…] about How search engines work
A recent post over at Forbes, discusses why Sony’s patent to pause games with ads is such a terrible idea. Gamers all over the web have poured scorn over Sony’s plan to introduce interruption marketing to the gaming experience [Read more…] about Why Sony have it wrong : Interruption marketing in games wont drive sales
The HR leader and professional who aspires to become the CEO’s and the businesses true partner in growth needs to bring together a balance of hard and soft skills. I like to think of this like a recipe at a five-star restaurant where the chef has to carefully blend together the ingredients. [Read more…] about HR : Recipe for HR Success
Being out of the corporate world and having the opportunity to work with start-ups and small businesses again (my first love) has been a really fascinating and challenging experience.
The move from working with $ multi-billion global brands to startups and other small businesses , has made me realise how different the growth path and challenges that these small businesses face are. [Read more…] about The 4 Stages of business growth