One of the biggest complaints I hear today is that entrepreneurs aren’t getting the recognition they deserve. Many business owners looking to land more lucrative clients and contracts struggle to distinguish themselves in an authentic and profitable way. Recently, I’ve honed in on what it takes to turn what I call “The Scorching Hot Sweet Spot™” in your business into cold, hard cash! Once you’ve mastered this process, you’ll attract better clients, gain more recognition in your industry, feel way more confident, set yourself apart from the herd, stop worrying about the competition, and earn more money.
It’s a simple model. Think back to your high school algebra or logic class to the phrase “Venn Diagram.” The Scorching Hot Sweet Spot is at the intersection of three elements:
- Your expertise and passions
- Your customers’ needs
- Your offer, well-timed