Here’s the thing. Your direct response advertising is really all about reading.
Reading envelope teasers.
Reading order forms.
Reading web content.
Reading all manner of things.
Without reading — easy, effortless reading — you have no sales. This is why they say, “Copy” and by extension “Content” is king.
Therefore, design should always strive to :
- Draw attention to the copy and help the reader get started reading;
- Make reading easy by applying the basic rules of layout and typography; and
- Help communicate the writer’s message and not produce a work of art.
SO TELL ME: What are you going to do today to make your content more about your readers Share this post, then leave me a comment below and tell me how you’re going to start making your copy and content all about your readers?