|Last week I discussed the negative mindset we often have around the selling process and ways you can create a new mindset.
I’m working on ideas for my new UnSales ToolKit and I’ve been kicking around some ideas – ideas to make selling easier, less of a traumatic ordeal. And I remembered that at some point selling had become effortless for me.
What do I know that others don’t?
Can selling really be effortless? Is it what you do, what you say, what you ask, or what your service is? No, effortless selling has very little to do with any of this. In effortless selling you don’t need to convince anyone. People convince themselves.
Get Clients Now
One of the biggest ah-has you can have in marketing is to realize that the purpose of marketing is not to get clients – it’s to get Strategy Sessions.
A Strategy Session is a meeting, under favorable circumstances, with a qualified prospect who is ready to explore working with you. A Strategy Session is also called a “Selling Conversation.”
Ultimately the more Strategy Sessions you set up, the more clients you’ll get. So the ultimate challenge in marketing is to discover how to get more of those Strategy Sessions.
In today’s post I’ll share 15 secrets to doing just that. [Read more…] about 15 Secrets to Effective Strategy Sessions
If you haven’t defined a target market for your business or private practice, you may actually be preventing yourself from getting clients. I often hear professionals and entrepreneurs say they don’t want to “limit” themselves by narrowing their marketing focus to a particular group. But the truth is that having a target market doesn’t limit your marketing; it aims it.
When clients show up at your door, you can choose to work with them regardless of whether they belong in your target market. But to go out and find new clients, you need some kind of organizing principle for your outreach efforts. The universe is simply too big to market to everyone in it.
Here are four more reasons why choosing a target market is so essential: [Read more…] about Do You Know Who Your Clients Are?
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer.
Posted near it were numerous other leaflets, advertising everything from life coaching to bookkeeping. Fully two-thirds of the flyers I spotted were similarly anonymous. Some displayed a business name; others simply described the service, e.g. “acupuncture.” But the names of the people offering many of these services were curiously absent.
I had to wonder if these nameless flyers ever produced a single phone call. It seems to me that if you are going to trust someone to change your life, you would like to know a little about them first. [Read more…] about What You Are Marketing Is Yourself
No clients? No problem. Use this exceptionally easy method to find your dream clients and start building a profitable coaching practice.
Lately, people have been telling me that they hate marketing and don’t want to do it. They hate it so much that even though they are in love with what they do — or want to do — for a living, they will not do what it takes to get out in front of prospects.
I do understand the sentiment. I remember it well. I was terrified to talk to people when I started out. It took me almost a year to get ready for this important step.
I have asked those who have voiced this sentiment what they hate about it. They hate taking the time, they hate talking to people, and they absolutely abhor selling themselves! The latter, I think, is at the core of their distaste for marketing. [Read more…] about Marketing Does Not Equal Suffering