Have you ever thought about calling someone to offer them your services, or invite them to coffee, or some other business-y thing, only to put the phone down and get distracted doing something else? When I think about drawing a straight line from my activities to making money, direct contact is the #1 thing that comes to mind. Which leads the question, what is direct contact, why is it sometimes so hard to do, and why does it strike fear into the hearts of so many of us?
A while back I was coaching someone who wanted to find a steady part-time job to make sure the rent was covered while she continued freelancing. She had figured out what industry she wanted to work in, what type of job she wanted to do, what kind of co-workers she wanted, and her target schedule and pay rate. Overall, she knew everything about what she wanted except where to find it. She started an online search and applied for a few positions, yet never got any real traction. I suggested she find several companies she liked and contact them directly, let them know what she was looking for, and ask them if they had anything like that available; she politely declined my suggestion and went back to searching online. Months went by without her finding what she was looking for.
This is not an isolated example. For many of us self-employed types the hardest thing to do is pick up the phone and ask somebody to hire us. It seems easier to search online or post to social media to look for what we want. The trouble is, because those strategies are passive they often don’t yield results, which can be frustrating; pouring out all that energy and nothing happening in return. [Read more…] about Direct Contact = Good Business