The goal with your marketing is not to try to reach everyone on this planet , mars and everywhere else in the solar system.
The goal of your marketing, your business , your service is to appeal to a specific, passionate subset of people. You don't need to sell to everyone. In fact, if you do, you might want to rethink your game plan.
Contrary to what you might have been taught, told and read in most marketing books – you really don't need millions of customers and clients to have a highly successful business.
You just need to find and focus on the right customers and clients.
The customers and clients with a specific pain that only you and your product and service can solve.
Then go and show them how you can solve it.