Good advice – BUT … when you hear that phrase, remember that it ONLY refers to things outside your knowledge and experience; NOT to everything you hear that sounds too good to be true.
Having spent over 20 years of my life “doing” business … not just writing about it … I can tell you things about how business is done that you would, without doubt, consider “too good to be true,” but those things are done, every day, in the “real” business world.
So, when something sounds too good to be true, to YOU … with neither knowledge nor experience in that particular field of endeavor … do yourself a favor and seek out someone who has had experience in that area and ask their advice – but – don’t ask for advice from someone who has the same limited knowledge and experience as yourself.
What “sounds too good to be true” to you, may be an everyday occurrence in the “real” business world.