With help from some surprising footage, Derek Sivers explains how to start a movement.
The biggest lesson, if you noticed — did you catch it? — is that leadership is over-glorified. That, yes, it was the shirtless guy who was first, and he’ll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we’re told that we should all be leaders, that would be really ineffective.