10 Reasons You Should Never Get a Job

I love the scene in The Three Stooges where Moe tells Curly to get a job, and Curly backs away, saying, “No, please… not that!  Anything but that!”

10 Reasons You Should Never Get a Job

It’s funny that when people reach a certain age, such as after graduating college, they assume it’s time to go out and get a job.  But like many things the masses do, just because everyone does it doesn’t mean it’s a good idea.  In fact, if you’re reasonably intelligent, getting a job is one of the worst things you can do to support yourself.  There are far better ways to make a living than selling yourself into indentured servitude.

Here are 10 Reasons You Should Never Get a Job :

Social Media Marketing Isnt Always the Answer

If you look at book descriptions on Amazon, the sales pages for most on-line marketing courses , or Social Media Profiles of the gurus — you often see these kinds of claims: “This is the system I used to generate a seven-figure cash flow in the last 60 days while i set on the beach somewhere in Costa Rica.”

Online Marketing Isnt Always the Answer

Its the Four Hour Work Week dream.

Afterall, every business owner would love to make seven figures, so when we see these sales pages promising us a seven figure income, a drastically reduced work week, and the opportunity to kick it to the corporate man  – we are sorely tempted to buy into it.

Fast forward six months and thousands of dollars in wasted money later, and this is what I heard from a client:

I have spent tons of money hiring someone to design a great website , do SEO for me, and I publish a regular blog with great content. But no matter what i do I am not getting any clients from it. The only new client I got this month was a referral from a friend.

This is one of the most common complaints i hear from new entrepreneurs, self-employed professionals, coaches and consultants. They spend an inordinate amount of time, money and effort on Internet marketing and Social Media, and they have nothing to show for it.

You follow the gurus and experts, you pay thousands of dollars to attend a seminar, you build your snazzily designed website, you launch your blog to great fanfare, you spend time creating a great ebook to build a list, and you spend all of your waking time , trying to build a optimised profile on LinkedIn, Twitter and Facebook.

And yet for all that hard-work and effort, you don’t have much to show for it.

So what the ?!uck is going on?

Is It Time for You to Stop Dabbling and Get Serious?

If you want to start on a serious career path, don’t even think about giving up during the first year. Very little happens during the first year in terms of results. Most businesses aren’t even profitable in their first 2 years; it takes them that long just to become sustainable, even for fairly small businesses.

Is It Time for You to Stop Dabbling and Get Serious?

I often see this with people looking to build businesses on-line. So many would-be pro bloggers / online entrepreneurs / social media consultants etc give up in their first 6 months. They get bored, lose interest, or get a “better” idea for some other venture. I see them change topics or URLs and start over once or twice a year. After five years of this kind of dabbling, they’ve still barely gotten anywhere. They keep erasing what little progress they’ve made, so they never have the chance to develop anything serious and enduring.

When it comes to building any sort of business, either online or offline, this dabbling approach is a bit ridiculous.

Focus on the Fundamentals of Your Business

Here’s one thing about the end of the financial year that most people don’t think of: It forces most business owners to focus like a laser on the fundamentals of their business. You know, things like making sure you deliver quality products and great customer service.

Focus on the Fundamentals of Your Business

Perhaps most importantly, the end of the financial year often prompts many owners and entrepreneurs to take a hard look at how they’re managing their business finances. Is inventory being managed efficiently? Are receivables turns stretching out too far? Is monthly cash flow positive or negative? Where is money being spent wastefully? Is debt getting out of hand?

When the good times are rollin’, it can be easy to let the financial side of things slip a little. But when times get tough and sales start slowing down, most companies find it beneficial to go back to the basics of sound financial management. Here are five key areas you might want to go back and reexamine if you haven’t lately:

Work Your Current And Past Customer Lists

As the CEO of a $30 Million company , I get a lot of people calling me desperately searching for ways to keep their business growing; to make a lot of money for all the effort they put into it. Ironically, all of these people are searching for some complex, high-tech — almost mystical — solution.

Yet for me there is a much easier , simpler and more expedient way of growing your business.

Work Your Current and Past Customer Lists

The first thing to do, is identify and start conscientiously working your current and past customer lists. Why? Because you spent hundreds, thousands, perhaps even hundreds of thousands of dollars, initially, to locate, court and close those people. You ran huge newspaper ads, paying to reach millions, when in fact you ultimately only induced dozens or hundreds to do business with you. Or you spent a small fortune on the sales efforts your staff made initially contacting, or calling on, all of the suspects and prospects to locate, identify and sell the customer.

Once you’ve developed a customer, you have the most cost-effective, direct access to the single best source of future business there is. All you have to do is intelligently work that list, and rework it over and over again. By intelligently, I mean logically. (more…)

10 Myths About Self Employment

I figured it would be nice to write something about the realities of self-employment.  Since there are so many myths about self-employment (especially among lifelong employees), a good place to start would be to dispel some of those myths about Self Employment

10 Myths of Self Employment

1. Self-employed people have to work really long hours.

Many self-employed people work longer hours than employees.  Some enjoy their work so much they want to put in long hours.  Some set up their businesses in such a way that their physical presence is necessary for income generation.  Either way it’s a choice though because you’re the one who decides how to set things up.

Many self-employed people start businesses where they get paid only while they’re working, such as an attorney who opens a law office and bills his/her clients at a certain hourly rate.  When the attorney is at home, s/he generates no income.

But there’s no law of self-employment that says you have to start a business that only generates income while you’re working.  If you start a business like this, you’re really just creating a job for yourself.  I prefer to think of self-employment in terms of systems building.  You build income-generating systems that generate income for you, systems you own and control.  It’s like you own the golden goose, and it does the work of laying the golden eggs.

So working long hours is largely a symptom of the type of business you create as well as your personal choice.  If you don’t like working long hours, you certainly don’t have to.