The urgent desire for a successful business, and the fear of losing business, drives many a good person to do sleazy things.
I’m not talking about casino owners or pimps or politicians or corporations. I’m talking about good small business owners who become marketers.
Let’s say you have a blog, and you write good stuff, and people like it. Now what? How do you build that into a business?
Maybe you see people who’ve made millions online: How did they do it? Internet marketing. They built mailing lists, then manipulated those lists through emotional tactics, social proof, creating false urgency, building funnels, warming up the lists, making the potential customers think they need this or they’ll fail.
You see this success and all of a sudden you want it. You don’t know how to build a business, but this guy did it and he is successful. So you buy his course, and follow his advice. [Read more…]