Why You Should Raise Your Prices

Want an instant way to increase profits for your business? Just raise your prices. I could write a whole book on why you should do this. But, luckily someone already has done that. The book is by Larry Steinmetz and it’s called “How To Sell At Prices Higher Than Your Competitors”. This is a must read!

Why You Should Raise Your Prices

Here are some of my thoughts on pricing…

First off, people don’t buy the cheapest things. They say they do, they think they do, but they don’t.

Think about it.

If price were the only reason anybody bought anything, then only one seller would sell all there is that’s sold, whatever that stuff is, and that’s whoever could survive the longest at the lowest price until everybody else went broke.

While i am over generalising… many times your buyers make good liars. 

To Do Great Work, You Need To Fight Your Lizard Brain

Starting a business. Finding your dream job. Getting fit. Becoming more productive.

Why You Should Raise Your Prices

For anything you want to do, finding out how is easy. Just get onto the internet, read a book, do the research and make it happen—or so the gurus would have you believe. Yet despite all the “advice” out there, every day you still stay stuck in your dreadful job, you become more unfit, and you procrastinate. Every day, despite your best intentions, you do the exact opposite of what you plan to do.

Why?

This is supposed to be the age of information. The steps to achieving greatness are supposed to be easy to search for. Ideas are supposed to be easy to generate. You should be able to generate ideas on a whim, and write them down on the back of a napkin, ready to take on the world.

And yet, you are still not doing it. Part of the movie is still missing. A page is torn out of the book. There’s a big X in the equation. Do you know what it is?

If You Win At Business, If You Lose At Business … So What?

I was stressing recently about a project (that is worth nearly three months of income) , that i had put a lot of hard work into securing, and that i might not even get. A mentor of mine shared this fable with me and it’s reminded me that things are neither bad or good, they just are what they are.

A farmer had only one horse. One day, his horse ran away.

His neighbors said, “I’m so sorry. This is such bad news. You must be so upset.”

The man just said, “We’ll see.”

A few days later, his horse came back with twenty wild horses following. The man and his son corraled all 21 horses.

His neighbors said, “Congratulations! This is such good news. You must be so happy!”

The man just said, “We’ll see.”

One of the wild horses kicked the man’s only son, breaking both his legs.

His neighbors said, “I’m so sorry. This is such bad news. You must be so upset.”

The man just said, “We’ll see.”

The country went to war, and every able-bodied young man was drafted to fight. The war was terrible and killed every young man, but the farmer’s son was spared, since his broken legs prevented him from being drafted.

His neighbors said, “Congratulations! This is such good news. You must be so happy!”

The man just said, “We’ll see.”

Great reminder that If You Win At Business, If You Lose At Business … So What? If you get that client you are working so hard to win … so what ? If you lose that client that you are working so hard to get … so what?

Would love to know your thoughts…Or if you have a favorite fable/story share it below. 

The Best Way to Get Clients

Why do we waste so much time on marketing things that no one ever pays attention to? I want to talk to you about a way to cut your marketing time by 80%, but increase your earnings by over 1000%. This is something that i learnt over the years building our business to nearly $30 Million in revenue, and making a ton of mistakes along the way.

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When i talk to typical small business owners, freelancer and even new consultants and coaches, a lot of  the time when it comes to starting to market their business, they will be overwhelmed by things that they can do.

They will say things like , “well you know i was searching on google, and some one that has 70000 twitter followers said that i should setup my blog, and my Facebook page, and start doing Twitter. So now that’s what i did. I am Blogging, i’m attending networking events, and i’m still not getting enough business.”

They get frustrated and say ” I dont understand it, i am doing all of these things (that the expert/guru said i should), but i am not getting anywhere.”

Thats because there is a difference between process and results.

Knowledge Is Power! Or is it?

When you have learned that 2 + 2 = 4, you have gained a useful piece of “information.” – When you have learned that 2 apples + 2 apples = 4 apples, but, that 2 apples + 2 oranges = 2 apples & 2 oranges, or 2 pairs of fruit, or 4 fruits, you have gained all-important “knowledge.”

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Information is nice to know. It lets you answer the questions on tests (or when watching TV game shows). But, until you learn to use that information in a practical application, it isn’t knowledge.

How To Start a Movement

With help from some surprising footage, Derek Sivers explains how to start a movement.  

The biggest lesson, if you noticed — did you catch it? — is that leadership is over-glorified. That, yes, it was the shirtless guy who was first, and he’ll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we’re told that we should all be leaders, that would be really ineffective.