Confidence in Your Business

The urgent desire for a successful business, and the fear of losing business, drives many a good person to do sleazy things.

I’m not talking about casino owners or pimps or politicians or corporations. I’m talking about good small business owners who become marketers.

Let’s say you have a blog, and you write good stuff, and people like it. Now what? How do you build that into a business?

Maybe you see people who’ve made millions online: How did they do it? Internet marketing. They built mailing lists, then manipulated those lists through emotional tactics, social proof, creating false urgency, building funnels, warming up the lists, making the potential customers think they need this or they’ll fail.

You see this success and all of a sudden you want it. You don’t know how to build a business, but this guy did it and he is successful. So you buy his course, and follow his advice. [Read more…]

To Get Big, You’ve Got to Start Small

We live and we learn to take
One step at a time
There’s no need to rush
It’s like learning to fly
Or falling in love
It’s gonna happen when it’s
Supposed to happen and we
Find the reasons why
One step at a time

When you can’t wait any longer
But there’s no end in sight
when you need to find the strength
It’s your faith that makes you stronger
The only way you get there
Is one step at a time.

~ One Step at a Time (Jordin Sparks)

Every path to success has been littered with doubt, fear, and uncertainty, as well as persistence, calculated risks and repeated action.

The difference between someone who fails and someone who succeeds is the courage to act, repeatedly.

The only way you get the courage to act “repeatedly” is when you break the act into small steps.

That’s the way…

  • I learned to speak – one word at a time
  • I learned to read – one word at a time.
  • I learned to write – one word at a time.
  • I learned to walk – one step at a time.
  • I learned to run – one step at a time.
  • I learned to save – one dollar at a time.
  • I quit red bull – one cup at a time.
  • My business was built – one customer at a time.

[Read more…]

10 Reasons You Should Never Get a Job

I love the scene in The Three Stooges where Moe tells Curly to get a job, and Curly backs away, saying, “No, please… not that!  Anything but that!”

It’s funny that when people reach a certain age, such as after graduating college, they assume it’s time to go out and get a job.  But like many things the masses do, just because everyone does it doesn’t mean it’s a good idea.  In fact, if you’re reasonably intelligent, getting a job is one of the worst things you can do to support yourself.  There are far better ways to make a living than selling yourself into indentured servitude.

Here are 10 Reasons You Should Never Get a Job : [Read more…]

Social Media Marketing Isnt Always the Answer

If you look at book descriptions on Amazon, the sales pages for most on-line marketing courses , or Social Media Profiles of the gurus — you often see these kinds of claims: “This is the system I used to generate a seven-figure cash flow in the last 60 days while i set on the beach somewhere in Costa Rica.”

Its the Four Hour Work Week dream.

Afterall, every business owner would love to make seven figures, so when we see these sales pages promising us a seven figure income, a drastically reduced work week, and the opportunity to kick it to the corporate man  – we are sorely tempted to buy into it.

Fast forward six months and thousands of dollars in wasted money later, and this is what I heard from a client:

I have spent tons of money hiring someone to design a great website , do SEO for me, and I publish a regular blog with great content. But no matter what i do I am not getting any clients from it. The only new client I got this month was a referral from a friend.

This is one of the most common complaints i hear from new entrepreneurs, self-employed professionals, coaches and consultants. They spend an inordinate amount of time, money and effort on Internet marketing and Social Media, and they have nothing to show for it.

You follow the gurus and experts, you pay thousands of dollars to attend a seminar, you build your snazzily designed website, you launch your blog to great fanfare, you spend time creating a great ebook to build a list, and you spend all of your waking time , trying to build a optimised profile on LinkedIn, Twitter and Facebook.

And yet for all that hard-work and effort, you don’t have much to show for it.

So what the ?!uck is going on? [Read more…]

Is It Time for You to Stop Dabbling and Get Serious?

If you want to start on a serious career path, don’t even think about giving up during the first year. Very little happens during the first year in terms of results. Most businesses aren’t even profitable in their first 2 years; it takes them that long just to become sustainable, even for fairly small businesses.

I often see this with people looking to build businesses on-line. So many would-be pro bloggers / online entrepreneurs / social media consultants etc give up in their first 6 months. They get bored, lose interest, or get a “better” idea for some other venture. I see them change topics or URLs and start over once or twice a year. After five years of this kind of dabbling, they’ve still barely gotten anywhere. They keep erasing what little progress they’ve made, so they never have the chance to develop anything serious and enduring.

When it comes to building any sort of business, either online or offline, this dabbling approach is a bit ridiculous. [Read more…]

Focus on the Fundamentals of Your Business

Here’s one thing about the end of the financial year that most people don’t think of: It forces most business owners to focus like a laser on the fundamentals of their business. You know, things like making sure you deliver quality products and great customer service.

Perhaps most importantly, the end of the financial year often prompts many owners and entrepreneurs to take a hard look at how they’re managing their business finances. Is inventory being managed efficiently? Are receivables turns stretching out too far? Is monthly cash flow positive or negative? Where is money being spent wastefully? Is debt getting out of hand?

When the good times are rollin’, it can be easy to let the financial side of things slip a little. But when times get tough and sales start slowing down, most companies find it beneficial to go back to the basics of sound financial management. Here are five key areas you might want to go back and reexamine if you haven’t lately: [Read more…]