Business and life is f*****g hard.
And then you die.
At least thats what successful athletes and Olympians believe.
These ultra athletes know that when things start getting tough, they are in rare territory.
That is when they know that they are in the company of champions.
When they know that the game is truly on.
Successful people/leaders/entrepreneurs welcome tough.
It is what drives them to success.
And if you want to join that rare collection of successful entrepreneurs, then it is a lesson that you need to take to heart and commit to.