If you look at book descriptions on Amazon, the sales pages for most on-line marketing courses , or Social Media Profiles of the gurus — you often see these kinds of claims: “This is the system I used to generate a seven-figure cash flow in the last 60 days while i set on the beach somewhere in Costa Rica.”
Its the Four Hour Work Week dream.
Afterall, every business owner would love to make seven figures, so when we see these sales pages promising us a seven figure income, a drastically reduced work week, and the opportunity to kick it to the corporate man – we are sorely tempted to buy into it.
Fast forward six months and thousands of dollars in wasted money later, and this is what I heard from a client:
I have spent tons of money hiring someone to design a great website , do SEO for me, and I publish a regular blog with great content. But no matter what i do I am not getting any clients from it. The only new client I got this month was a referral from a friend.
This is one of the most common complaints i hear from new entrepreneurs, self-employed professionals, coaches and consultants. They spend an inordinate amount of time, money and effort on Internet marketing and Social Media, and they have nothing to show for it.
You follow the gurus and experts, you pay thousands of dollars to attend a seminar, you build your snazzily designed website, you launch your blog to great fanfare, you spend time creating a great ebook to build a list, and you spend all of your waking time , trying to build a optimised profile on LinkedIn, Twitter and Facebook.
And yet for all that hard-work and effort, you don’t have much to show for it.
So what the ?!uck is going on?