Having started and grown a successful retail business and also having worked for some of the largest global retailers, I have always been fascinated by what the difference is between the person who opens and runs a successful small business / retail store, and the person who opens and runs a chain of stores across the region or even the country.
For me I believe that the main difference is in the thinking process. If you think big, you can be big, but most of us get so caught up doing what we do, that we don’t allow the thought of where we are going to manifest and form.
So while I don’t see anything wrong with being a small successful business, I also don’t believe that there is anything wrong with wanting to build your business into a hugely successful big business.
I was talking to one of my mentors recently – this is someone who is a millionaire , many times over, is a brilliant entrepreneur, and has a asset and property portfolio worth close to $100 million.
Yet , he is also one of the humblest persons you are ever likely to meet.
We were talking about how so many people on social media like to label themselves as Gurus and Experts without having the real world results, or years of trial and error to back it up.
He said he was perplexed because the really great entrepreneurs , the ones who have created legacies and made a difference , never went around calling themselves gurus or experts , in fact they felt very uncomfortable when people labelled them as such.
Being an entrepreneur is amongst others things, one heck of a roller-coaster ride – Whether you are a new start-up or a established business owner, we all face the same ups and downs, the same challenges, the same trials and tribulations – and its so easy to get caught up in the ride.
The sad thing is that in the hustle and bustle of trying to make the next payroll, negotiating with vendors, managing our people, delivering stellar customer service – we often get so caught up on the roller coaster that we forget to take time to enjoy it.
One of the things that i have noticed with both entrepreneurs and people working in corporations , is that they often believe that as their talents and skill sets improve, so should their salaries and income.
The thing is, your skills and talents alone will not necessarily lead to a increase in your income.
To maximise your talents AND your income, you need to first identify the psychological reasons why clients do or don’t decide to use your services.
In this insight-packed 99U talk, best-selling author Ramit Sethi reveals how he went from practically begging his readers to pay for a $4.95 e-book, to charging thousands for online courses and consultation by putting himself in the shoes of his customers. Think of the unspoken concerns of your customers, he says, and master the language used by your clients. For example, people don’t want to “increase core strength” they want a six pack. By mastering the psychology of language and tapping into what your customers want, you can give them what they need and become indispensable.
The goal with your marketing is not to try to reach everyone on this planet , mars and everywhere else in the solar system.
The goal of your marketing, your business , your service is to appeal to a specific, passionate subset of people. You don't need to sell to everyone. In fact, if you do, you might want to rethink your game plan.
Contrary to what you might have been taught, told and read in most marketing books – you really don't need millions of customers and clients to have a highly successful business.
You just need to find and focus on the right customers and clients.
The customers and clients with a specific pain that only you and your product and service can solve.
Then go and show them how you can solve it.
There’s always the age old chicken and the egg question about whether entrepreneurs are born or made, but the bottom line is that entrepreneurs are those who develop innovation after innovation to improve our world. The ability to take “nothing” and build it into a business that helps employ thousands and generate millions in revenue should be celebrated.Entrepreneurship is alive and well and here are 16 reasons why you should consider taking the plunge too.