Let me share a possibly unorthodox angle on customer service.
One reason my business has been successful is that I enjoy running it. A big part of that enjoyment is that I genuinely like the people my business attracts as long-term customers. I include many of them among my friends and hang out with them socially often. My business partly serves as a feeder for making new friends.
The same is also true for the other business partners I work with. I like these people and enjoy them personally at least as much as I like networking with them professionally.
Since I like the people I serve, my motivation is higher, and I naturally work harder without having to force it.
If someone doesn’t have enough compatibility with me to potentially become a friend, I’d rather not have them as a customer of my business. [Read more…] about Love Your Customers