Small Business Tip 2 of 2014 : Test, Test and Test Some More
The selling approach that you are currently using to sell your product or service could be underperforming, and delivering only a fraction of what an alternative approach or strategy could yield. I have seen people test different variables in their advertising, web sites, sales letters, live sales presentations, guarantees, USP’s and pricing points.
Increases or 500, 1000, sometimes even 2000 percent have resulted just by changing from one approach to another. In other words , you might be producing just one-fifth of the results, sales, income or profits you could be getting with the same or even less effort and cost. Until you start testing different responses and performance levels , you will be leaving massive potential on the table.