Last year i wrote a blog post on Why Blogging matters in 2013 . As we approach 2015, i think it is more important than ever that Leaders and CEO’s who are trying to figure out ways to communicate with employees on a regular basis , consider blogging.
Sure you can send out a regular or semi-regular email blast to all employees . This even has a few advantages. You can communicate with almost every employee, with little initiative required on their part – and to boot , it is mostly free.
However, for me , i really believe that blogging has several advantages for leaders and CEO’s