Why do so many people think businesses have to be an overnight success? The news reports events: Pixar bought by Disney or local restaurant owner opens 5 new locations, or tech company valued at $10 Billion.
None of these businesses were built in a day, but all you hear about is the BIG sale.
It’s no wonder everyone thinks successful businesses come out of nowhere. What you don’t hear is that Pixar lost money for 20 years before Toy Story was a hit and that your local restaurant chain has been in the family for 50 years.
Success in business is a process, not a one time event.
So, when you’re trying to validate ideas, market your business, or face rejection, just remember that it’s all part of the process that can be improved over time.