When business is slow, every lead has to count. If there may be fewer opportunities for you to pursue, you need to take maximum advantage of every one. When you pursue a prospective client all the way through the sales cycle, but in the end they choose someone else, the rejection can be painful. “Why wasn’t it me?” you keep asking yourself.
So how does a client decide who they are going to hire? It all comes down to three critical factors: match, proof, and trust. [Read more…] about Why Should They Hire You Instead Of The Competition