Next time you ponder your businesses strategy, ask :
- If I ran a competing business, how would I beat ours?
- Which weakness would I attack?
- What would I do to distinguish this new firm and seize business from our current one?
Then do this :
Eliminate that weakness.
It is your soft underbelly – the reason you are losing some business.
Then build that distinguishing strength – before someone else starts doing it.
Always ask : “How would i beat us?”