Brilliant post by my fellow Canadian and favourite author Mitch Joel . If you are a blogger or thinking about being a blogger, this is one of those must read posts that will get your brain working in overdrive ….
What really resonated with me though is his comment that :
“My writing isn’t done to encourage dialog. My writing is done in the hopes that it encourages you to think differently about your business.” – Mitch Joel
With all the talk about what is the best way to do B2B social media marketing and how to sell to your B2B customers, maybe more business leaders should use this as their mantra. We should all start by asking how we can get our customers , colleagues and fellow business people to think differently about their business.