Studies show that sketching and doodling improve our comprehension — and our creative thinking. So why do we still feel embarrassed when we’re caught doodling in a meeting? Sunni Brown says: Doodlers, unite! She makes the case for unlocking your brain via pad and pen.

A Marketing Idea Worth Stealing

The Motivated Marketing Letter
October 17, 2003

Alas, it’s not mine.

Howie Jacobson is awfully smart. And sometimes, he hits a home run.

The short version:

“When I start marketing a product, I naturally start by talking to myself.  I write sales copy that appeals to my values. I argue the price/value question in ways that I find convincing.  I use layouts and pictures that affect me.

Bad Howie.

Unless my market is very much like me (which rarely happens, believe me), I’m going to fail.

I’m speaking Gorilla-ish to Dogs.  To me, I’m saying “Buy my stuff,” but they hear, “Run away! I’m a Dork.”

I’m not going to succeed in teaching my prospects Howie-lish.  If I want to communicate with them, I have to learn their language. ”

The whole thing: A Marketing Idea Worth Stealing

“For every product in the world, there are at least two people who are willing to pay different prices. If your company thinks about pricing primarily as an either/or, $18 or $31 type of decision, you are leaving a lot of money on the table. Pricing is not about setting numerical prices, it’s about creating a set of strategies to maximize your company’s profits. Pricing is more than a number; it’s a series of integrated strategies.”

Why You Should Raise Your Prices

Want an instant way to increase profits for your business? Just raise your prices. I could write a whole book on why you should do this. But, luckily someone already has done that. The book is by Larry Steinmetz and it’s called “How To Sell At Prices Higher Than Your Competitors”. This is a must read!

Why You Should Raise Your Prices

Here are some of my thoughts on pricing…

First off, people don’t buy the cheapest things. They say they do, they think they do, but they don’t.

Think about it.

If price were the only reason anybody bought anything, then only one seller would sell all there is that’s sold, whatever that stuff is, and that’s whoever could survive the longest at the lowest price until everybody else went broke.

While i am over generalising… many times your buyers make good liars. 

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Learn To Recognise Big Ideas

Toward the end of 1990 in a lab in Switzerland, British physicist Tim Berners-Lee brought to life his creation—the World Wide Web. At the time, his colleagues admired his ingenuity, but most people simply could not envision practical uses for his invention. So Berners-Lee used his creation to speed up access to the lab’s telephone directory.

Some of his colleagues resisted even that use, arguing that what they had was just fine. Who knew that the tools Berners-Lee had created to define the basic structure of the web— tools he gave away for free, by the way—would spawn a revolution in how we all work and live?

Ten years later, at the end of 2000, Berners-Lee’s lone web site had a lot of company: over 25 million web sites around the world. There are now more than 876 million sites, and that number continues to grow. Time magazine named Berners-Lee one of the top thinkers of the 20th century. Berners-Lee told the BBC that his invention was “just another program.”

Right.

Queen Elizabeth II knighted Berners-Lee for his pioneering work. He also received Finland’s Millennium Technology Prize.

Berners-Lee is a modest guy, but he clearly sees beyond what most of us see, and he thinks BIG. In an interview in Technology Review, Sir Tim pointed out that, “Early on, people really didn’t understand why the web was interesting. They saw it in the smaller scale, and it’s not interesting in the smaller scale.”

The story of the web’s creation points out the need to challenge ourselves to stretch our thinking to recognize big ideas. The next time you hear what sounds like a crazy or useless notion, remind yourself of Tim Berners-Lee