Is Your Customer Strategy Using This Powerful Principle?

Surprisingly, this time I’m not talking about investing in my education so much, but what comes next; making a habit of investing in the acquisition and nurturing of customers for my business! Or put another way, I believe the quickest way to create financial freedom is through business

 More than investing in real estate, more than trading in stocks and shares, more than anything else, by investing in your own business, you create the greatest potential for building the cash flow that will enable you to buy good assets such as property.

The Courage to Live Consciously

Security is mostly a superstition. It does not exist in nature,
nor do the children of men as a whole experience it.
Avoiding danger is no safer in the long run than outright exposure.
Life is either a daring adventure, or nothing.
To keep our faces toward change and behave like free spirits
in the presence of fate is strength undefeatable.
- Helen Keller

In our day-to-day lives, the virtue of courage doesn’t receive much attention. Courage is a quality reserved for soldiers, firefighters, and activists. Security is what matters most today. Perhaps you were taught to avoid being too bold or too brave. It’s too dangerous. Don’t take unnecessary risks. Don’t draw attention to yourself in public. Follow family traditions. Don’t talk to strangers. Keep an eye out for suspicious people. Stay safe.

The Courage To Live Consciously.

But a side effect of overemphasizing the importance of personal security in your life is that it can cause you to live reactively. Instead of setting your own goals, making plans to achieve them, and going after them with gusto, you play it safe. Keep working at the stable job, even though it doesn’t fulfill you. Remain in the unsatisfying relationship, even though you feel dead inside compared to the passion you once had. Who are you to think that you can buck the system? Accept your lot in life, and make the best of it. Go with the flow, and don’t rock the boat. Your only hope is that the currents of life will pull you in a favorable direction.

No doubt there exist real dangers in life you must avoid. But there’s a huge gulf between recklessness and courage. I’m not referring to the heroic courage required to risk your life to save someone from a burning building. By courage I mean the ability to face down those imaginary fears and reclaim the far more powerful life that you’ve denied yourself. Fear of failure. Fear of rejection. Fear of going broke. Fear of being alone. Fear of humiliation. Fear of public speaking. Fear of being ostracized by family and friends. Fear of physical discomfort. Fear of regret. Fear of success.

How many of these fears are holding you back? How would you live if you had no fear at all? You’d still have your intelligence and common sense to safely navigate around any real dangers, but without feeling the emotion of fear, would you be more willing to take risks, especially when the worst case wouldn’t actually hurt you at all? Would you speak up more often, talk to more strangers, ask for more sales, dive headlong into those ambitious projects you’ve been dreaming about? What if you even learned to enjoy the things you currently fear? What kind of difference would that make in your life?

Have you previously convinced yourself that you aren’t really afraid of anything… that there are always good and logical reasons why you don’t do certain things? It would be rude to introduce yourself to a stranger. You shouldn’t attempt public speaking because you don’t have anything to say. Asking for a raise would be improper because you’re supposed to wait until the next formal review. They’re just rationalizations though – think about how your life would change if you could confidently and courageously do these things with no fear at all.

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What Is Your Career?

What is your career? Forget about how you define this to others for now, and just think for a bit about how you define your career to yourself. What does it mean to you to have a career? Is it just your job? Is it something you do to make a living? Is it what you do for money? Is it your work?

What Is Your Career

Most people would define a career as more than a job. Above and beyond a job, a career is a long-term pattern of work, usually across multiple jobs. A career implies professional development to build skill over a period of time, where one moves from novice to expert within a particular field. And lastly, I would argue that a career must be consciously chosen; even if others exert influence over you, you must still ultimately choose to become a doctor or a lawyer or an accountant. If you didn’t make a conscious choice at some point, I would then say you have a job but not a career.

One of the difficulties I see a lot of people experiencing lately is that they spend the bulk of their days working at a job that isn’t part of a consciously chosen career. Once you graduate from school and enter the work force, you don’t suddenly gain the knowledge of what kind of career to build. Most likely you just focus on getting a job as your first step after school. And you probably have to make this choice in your early 20s. After a decade or two, you’ve established a pattern of work and built up some expertise. But at what point did you stop and say, what is my career going to be?

Courage is the Gateway

In the book Power vs. Force: The Hidden Determinants of Human Behavior, Dr. David Hawkins describes a hierarchy of human emotional states beginning with shame and guilt on the low end and leading to peace and enlightenment on the high end.

Hawkins claims the lower emotional states weaken us, while the higher ones make us stronger. And the dividing line between strong and weak is the state of courage, which is the first positive state. Courage separates the lower energies of force, where we feel we are fighting life, from the higher energies of power, where we feel we are cooperating with life. As Hawkins writes:

[Courage] is the zone of exploration, accomplishment, fortitude, and determination. At the lower levels, the world is seen as hopeless, sad, frightening, or frustrating; but at the level of Courage, life is seen to be exciting, challenging, and stimulating. … Obstacles that defeat people whose consciousness is [lower] … act as stimulants to those who have evolved into the first level of true power. … This is where productivity begins.

Courage is the dividing line between weakness and strength of character. If you want to get past the situation where fear and anxiety run your life, you must eventually embrace the energy of courage. While it’s certainly not the highest evolutionary level available to you, it is the first positive rung as you work towards higher persistent states like reason, love, joy, and peace. At this level you see danger and risk, acknowledge it, and still take action in spite of it. This has the effect of shrinking the presence of fear in your life, such that you can grow into higher states where your needs are more easily met and fear simply becomes unnecessary. You realize that nothing out there is scary except to the degree you make it so in your mind, and you learn to stop creating fear within yourself. Courage is the gateway in the sense that you must first learn to face down your fears, even as they still appear real to you. As long as you avoid them, you continue to weaken yourself. But face them and they dissolve.

Want to Improve at Any Skill ? Videotape Your Performance

One of the best pieces of advice for improving at public speaking is to videotape yourself and then watch the video, looking for ways you can improve. This technique is commonly used by the best speakers in the world.

But this idea can work for any kind of performance, not just public speaking.

If you’re a salesperson, tape one of your sales presentations. If you’re a realtor, record yourself showing a piece of property — just bring your own camera and tell people you’re videotaping the property as you show it to them. If you have a desk job, setup a camera in the corner of your office or cubicle, and tape yourself doing your work for 30 minutes or so. Your co-workers may think you’re weird, and they’re right, but that’s OK. Weird is good.

When you watch the video, you’ll probably be surprised by what you see. Take notes.

12 Habits That Lead to Success

There is no fatigue so wearisome as that which comes from lack of work. – Charles Spurgeon

12 Habits That Lead to Success

If you’ve been stuck in a lazy rut lately, here are some suggestions to get yourself working productively.

1. Accept that many results require hard work.

Remind yourself of the simple causality chain from decision to action to results. That middle phase is where most of the work is.

If you have no willingness to ever work your ass off, if you have such resistance to the very notion of pushing yourself, if you have an overdeveloped sense of entitlement that all the goodness of life should flow to you with effortless ease, that’s great. You can read this article purely for entertainment purposes.

But if you’re a more pragmatic realist, if you can recognize that many goals are too big and challenging just to attract and manifest out of thin air, if you can see that the whole point of tackling bigger goals is to develop yourself into a person of bold action, if you can accept that avoiding action altogether is a recipe for stagnation, and especially if you’re tired of not getting the results you actually want and having to settle for less, then perhaps you can make this important leap and accept that some of your goals will require you to achieve them with hard work and lots of disciplined, focused action.

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