One of the things that i have noticed with both entrepreneurs and people working in corporations , is that they often believe that as their talents and skill sets improve, so should their salaries and income.

The thing is, your skills and talents alone will not necessarily lead to a increase in your income.

To maximise your talents AND your income, you need to first identify the psychological reasons why clients do or don’t decide to use your services.

In this insight-packed 99U talk, best-selling author Ramit Sethi reveals how he went from practically begging his readers to pay for a $4.95 e-book, to charging thousands for online courses and consultation by putting himself in the shoes of his customers. Think of the unspoken concerns of your customers, he says, and master the language used by your clients. For example, people don’t want to “increase core strength” they want a six pack. By mastering the psychology of language and tapping into what your customers want, you can give them what they need and become indispensable.

“Everyone is capable of being generous, at least once. Everyone is capable of being original, inspiring and connected, at least once. And everyone is capable of leading, yes, even more than once.”

Seth Godin
Seth Godin
Yaseen Dadabhay reviews Michael Ports Book Yourself Solid

Book Yourself Solid (San Francisco: Wiley, 2010)

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